UK: Asda fined £9,000 after judge rules that it mislead customers over low prices
An Asda supermarket outlet in Hellesdon, Norwich, has been fined £9,000 for misleading local customers over its "roll back now even lower" price reductions. District Judge Patrick Heley ruled that by using price figures over six months old while making price comparisons, Asda's discount promotion would have significantly "misled" customers.
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