UK: Asda introduces rechargable gift voucher card, abandons paper vouchers

By just-food.com editorial team | 13 February 2002

UK supermarket giant Asda has abandoned paper gift vouchers, replacing them in all 250 stores with a hi-tech, rechargeable, everlasting electronic gift card.   The credit-card sized gift card is already in use in the US at Asda's parent company, Wal-Mart, where it is one of the retailing giant's biggest selling items.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

UK supermarket giant Asda has abandoned paper gift vouchers, replacing them in all 250 stores with a hi-tech, rechargeable, everlasting electronic gift card.   The credit-card sized gift card is already in use in the US at Asda's parent company, Wal-Mart, where it is one of the retailing giant's biggest selling items.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

UK: Asda announces big switch out of battery eggs
Wal-Mart's UK supermarket chain Asda has announced that it will switch 500,000 hens from battery cages into open barns by 1 May by changing the way in which it sources standard own label, fresh eggs.

UK: Asda reported considering bid for Somerfield
Wal-Mart's UK supermarket chain Asda, is considering a bid for supermarket Somerfield, according to the Sunday Telegraph newspaper.

GERMANY: Wal-Mart Germany cuts prices to attack discounters
Wal-Mart Germany has cut prices of more than a thousand articles in its stores, some of them by over 20%.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page