UK: Asda joins fuel price feud, pans points card scheme
UK supermarket group Asda yesterday [Tuesday] announced that its petrol card " Fill 'n' Save " scheme will be abandoned in favour of offering consumers lower fuel prices. Asda explained that the funds saved as the scheme is halted over the next three months, and the points stop being issued on 28 April, will be redirected into reducing petrol prices. The withdrawal was piloted at ten locations, where customer research overwhelmingly indicated that customers prefer lower petrol prices to points.
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