Lamb Nahari features in Asdas launch of restaurant-run curry counters.

Lamb Nahari features in Asda's launch of restaurant-run curry counters.

Asda is launching restaurant-run curry counters in stores following a successful pilot scheme.

The first concession, run by Bradford-based restaurant Zouk and launched in Asda's Small Heath store in Birmingham in April, has already "trebled sales," Asda said.

Now the Zouk-run counters have been introduced to the retail giant's stores in Small Heath, Perry Bar, Cape Hill and Oadby, with dozens more planned, ­including several in London which will launch next year.

"Launching a series of restaurant-managed curry counters into our stores and giving local businesses the opportunity to expand, is a natural step for us," said Asda ethnic buyer, Noor Ali.

"Our customers love the authenticity and quality of the range at Zouk and with more and more families on a budget, but not wanting to sacrifice eating out, launching this new concept is a winner," Ali added.

The menu includes starters such as Punjabi Lollipop and mains including Lamb Nihari and the Goan Fish Curry.

Prices range from GBP0.40 (US$0.66) to GBP0.50 for starters and from GBP3.25 to GBP3.50 for main courses.