UK: Asda, Sainsbury's neck and neck in UK - Kantar
For the 12 weeks to 5 January, both Asda and Sainsbury's accounted for 17.1% of grocery retail sales in the UK.
The data showed Sainsbury's, which saw sales increase 3.1%, held its market share steady when compared to a year ago.
However, Asda's share of sales was down from the 17.5% record in the corresponding period last year after sales inched up 0.8%.
Sainsbury's was the only one of the UK's five largest grocers to hold their share of the market in the face of increasing sales at discounters including Aldi and Lidl at one end of the market and the continued growth at upmarket grocer Waitrose at the other.
Aldi, which accounts for 4% of the UK grocery market, saw sales increase 29.4%, boosted by new store openings but with sales outstripping its rivals. Sales at Lidl, which has a market share of 3.1%, were up 17.5%.
Aldi Nederland BV is looking to expand its value share during the forecast period. The company’s key strategy is to keep costs as low as possible in terms of staff numbers, store design and layout. It...
Aldi Stores Supermarkets Pty Ltd was very aggressive over the review period in marketing itself as the smarter choice for consumers, claiming it offers the best value compared to Coles and Woolworths ...
Aldi Ireland Ltd operates under a high-volume, low-cost retailing strategy, which is expected to continue paying dividends for the company in a country populated by highly cost-conscious, value-driven...
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