USA: Ask Jeeves and DOLE Fresh Fruit Company Give Bananas New Appeal
Ask Jeeves and Dole will label 100 million banana bunches with stickers featuring Jeeves, the world's first Internet butler, the Ask.com URL and questions related to bananas, ranging from "Where do bananas grow?" to "How many calories in a banana?" The DOLE banana program extends Ask Jeeves produce marketing initiative, which began last fall with 15 million Ask Jeeves-labeled apples and continued this spring with 60 million labeled oranges.
"Our national branding campaign is focused on demonstrating how valuable Ask Jeeves can be as a resource for answers to the questions people have in their daily lives," said David Hellier, vice president of marketing for Ask Jeeves. "Our partnership with DOLE will enable us to reach a large number of people who may not realize the wealth of information available on the Web."
"Dole is pleased to work with Ask Jeeves to further promote banana consumption in such a fun and educational manner," said Rick Utchell, vice president advertising and promotions, Dole Fresh Fruit. "This campaign will benefit grocers with increased banana sales, consumers with instant access to recipe, product and nutrition information, and will help drive traffic to the Ask Jeeves site."
About Ask Jeeves, Inc.
Ask Jeeves has developed and deployed an online personal service infrastructure to provide real-time access to information, products and services. Ask Jeeves provides its online personal service infrastructure through its Corporate Service Group, which develops customized services for corporate Web sites to help companies convert shoppers to buyers, reduce support costs, understand customer preferences and improve customer retention, and through its Web Properties and Syndication Group, which delivers potential customers to corporate Web sites through Ask.com, DirectHit.com and its syndication services. For more information visit http://www.ask.com or call 510-985-7400.
Forward Looking Statements
Certain statements in this announcement, including statements concerning our plans, intentions and expectations, contain "forward-looking statements" within the meaning of the Securities Act of 1933 as amended. Forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. The words "believe," "expect," "intend," "anticipate," variations of such words and similar expressions identify forward-looking statements but their absence does not mean that the statement is not forward-looking. These statements are not guaranties of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date of this announcement. Factors that could affect our actual results, include, among others, the factors described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 1999. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events
NOTE: Ask Jeeves is a registered trademark of Ask Jeeves, Inc. Ask Jeeves for Kids and Ask.com are trademarks and service marks of Ask Jeeves, Inc. Other trademarks and brands are the property of their respective owners.
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