UK: Aunt Bessie's adds to frozen dessert stable

By Michelle Russell | 15 February 2013

Summerfruit Crumble and Summer Berry Sponge Pudding will be available from 10 March

Summerfruit Crumble and Summer Berry Sponge Pudding will be available from 10 March

Aunt Bessie's has expanded its frozen food portfolio in the UK with the launch of two desserts.

Summerfruit Crumble and Summer Berry Sponge Pudding will be available from 10 March from Tesco stores.

The crumble comprises a mix of raspberries, redcurrants and apples with a crumbly topping and is available in a 500g family-size portion. The sponge pudding combines light sponge with a fruit topping of raspberries and redcurrants that can be cooked in the microwave.

Show the press release

 

Aunt Bessie has turned her magic touch to two new additions to her frozen pudding range. Both using classic summer fruits, these puddings are easy to cook and are fantastic variations on classic British puddings.

These two delicious puddings taste even better alongside ice cream or custard and are hassle-free puddings that still tastes just like they’re homemade!

Aunt Bessie’s new Summerfruit Crumble combines a delicious selection of raspberries, redcurrants and apples with perfectly crumbly topping. Crumbles are the nation’s favourite family pudding (according to our research) and this new addition to Aunt Bessie’s range captures the sweet and juicy flavours of the summer. Available in a 500g family-size, which serves four, this pudding is a tasty addition to midweek family meals or weekend roasts – just pop in the oven to cook.

Another new summery treat, Aunt Bessie’s Summer Berry Sponge Pudding is a light yet indulgent pudding that’s sure to please children and grown-ups alike. Combining a delicate light sponge with a fruity topping including raspberries and redcurrants, it can be cooked in either the oven or the microwave, and is ready in only five minutes!

Aunt Bessie’s Summerfruit Crumble and Summer Berry Sponge Pudding will be available in Tesco from 10th March and are priced at MRRSP £1.89 and MRRSP £1.59 respectively. -Ends- For further information, images, recipe ideas or product samples, please contact Good Relations Brand Communications: E: auntbessies@goodrelations.co.uk or call Kate Griffiths on 020 7861 3042

Notes to Editors: Aunt Bessie’s Ltd, previously Tryton Foods Ltd, has grown to £190m retail sales value in 16 years. Aunt Bessie’s is owned by the William Jackson Food Group. Aunt Bessie’s Ltd produces up to a staggering 20 million Yorkshire Puddings a week at peak times and half a billion annually The first ever Aunt Bessie’s Yorkshire Pudding was created for a Butlins holiday camp in 1974

 

Original source: Aunt Bessie's

Sectors: Frozen, NPD & innovation

Companies: Tesco

There are currently no comments on this article

Be the first to comment on this article

Related research

Tesco China: Consumer Profile

The effects of the global recession and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While the effects have varied country by country, no retailer has been left totally untouched and th...

Tesco in Turkey: Local Profile

This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in Turkey....

Tesco in the Czech Republic: Local Profile

This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in the Czech Republic...

Related articles

Editor's choice: the highlights on just-food last week

This week's headlines were once again dominated by the Chinese infant formula industry, as an ingredient recall from Fonterra added to the debate over safety in the sector.

Quote, unquote: just-food's week in words

An ingredient recall from Fonterra kept the spotlight on safety in the infant formula sector. Meanwhile, the results of China's probe into the fixing of infant formula prices was published - with six companies fined.

CHINA: Tesco, China Resources Enterprise in JV talks

UK retailer Tesco and China Resources Enterprise (CRE) have confirmed they are in exclusive talks to combine their Chinese retail operations in a move the companies claimed would create "the leading multi-format retailer" in the country.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page