USA: Aurora Foods Accelerates Focus on Brand Equity Building
"This is another significant upgrade in our management team at Aurora Foods," said James T. Smith, Chairman and Chief Executive Officer of Aurora Foods. "Having Jim Sieple head up our drive to accelerate our Cost Effectiveness Program will ensure we can better leverage the opportunities our brands have for continued growth."
About Aurora Foods Inc.
Aurora Foods Inc., which is based in St. Louis, is a leading producer and marketer of premium branded food products including Duncan Hines(R) baking mixes, Log Cabin(R) and Mrs. Butterworth's(R) syrups, Lender's(R) bagels, Van de Kamp's(R) and Mrs. Paul's(R) frozen seafood, Aunt Jemima(R) frozen breakfast products, Celeste(R) frozen pizza and Chef's Choice(R) skillet meals. Aurora's products can be found in all Retail classes of trade, and Foodservice, and command strong positions in their respective categories and/or markets.
Companies: ConAgra Foods
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