UK: Awareness of Fairtrade symbol rises to 70%

By just-food.com | 12 May 2008

Some 70% of the UK population now recognise the Fairtrade Mark, up from 57% last year, according to research commissioned by the Fairtrade Foundation.  

The survey, conducted by TNS CAPI OmniBus, also showed more UK consumers understood the concept behind the Mark, with 64% of the population linking it to a better deal for producers in the developing world.

"This means the message of Fairtrade is getting through," the Fairtrade Foundation said in a statement.

The research also found that one in four UK consumers now regularly buy Fairtrade goods.

"This research shows that the balance of public opinion is tipping in favour of Fairtrade where fairtrade is seen as an integral part of a sustainable global future," Harriet Lamb, executive director of the Fairtrade Foundation, said.

"The challenge is now set for UK business to make more Fairtrade products available," she added.

Sectors: Sustainability & the environment

View next/previous articles

Currently reading -

UK: Awareness of Fairtrade symbol rises to 70%

There are currently no comments on this article

Be the first to comment on this article

Related articles

Premium chocolate set to grow despite tough times

The premium chocolate market has grown significantly in recent years and a new report from just-food forecasts that this growth will continue, in spite of the economic downturn. Ben Cooper reports.

Downturn set to put ethical trade to the test

The UK's Ethical Trading Initiative (ETI) marked its tenth birthday last week with a major conference in London. A multi-stakeholder initiative aimed at improving labour standards in supply chains, ETI has been a major influence over the growth in ethical trade during its first decade. However, the question many are asking is the degree to which ethical considerations will be jettisoned as economic conditions worsen. Ben Cooper reports.

SIAL: Fairtrade used as “sales tool”

Food companies use fairtrade certification schemes as a sales tool rather than a way to help producers and workers, Trade Union director Frédéric Honegger told just-food on the fringes of food industry summit SIAL in Paris yesterday (19 September).

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page