ISM 2014: Baker Jacquet-Brossard secures Chinese listing
French bakery group Jacquet-Brossard has won its first listing in China as it continues its international expansion.
The company, part of French agri-food co-op Limagrain, is set to start selling mini-cake products at an unnamed retailer in the east of the country.
Speaking to just-food at the ISM confectionery expo in Cologne, Alexandre Poussard, the company's corporate development director, said the "quality" of French products would give the business an edge in China
"We want to concentrate on the main cities with the French retailers and also the leaders in China," Poussard said. "Also we are keen on getting listings with niche retailers in China that are specialising in imported goods."
The cakes are being sold under the group's new Jacquet brand, launched six months as it reviewed the performance of its international business.
Poussard said its Brossard brand had been "too expensive" for consumers in some markets.
He explained Jacquet mini-cakes would contain fewer products and be priced cheaper than Brossard lines. The Brossard brand will stay in some markets where it had enjoyed some success, such as Saudi Arabia and Switzerland.
Jacquet-Brossard exports products to 35 countries from sites in France and Belgium. In October, the company said it had started to trial cake and bread products in the US. Poussard said the tests were still ongoing. "We are giving ourselves another 12 months to see if we have a potential winner in the range."
A key market for the company is Brazil, where it launched products imported from France last year. However, in the meantime, Jacquet-Brossard has been building a factory in the south of the country and the site is set to begin production this year.
Jacquet-Brossard reported a global turnover of EUR292m (US$395.2m) for the 12 months to the end of June, an increase of 5% on the previous year. Some 15% of sales were made overseas.
Snack pellets are semi-finished expandable snack that are manufactured using extrusion process. These are available in multiple forms, shapes, flavors, and textures. Hot air expansion and hot oil fryi...
Bread & Rolls in France industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13, and forecast to 2018). The p...
Breakfast cereals are generally made of whole grains such as oats, wheat, rice, barley, rye, and other grains. Whole grains consist of the intact, ground, cracked, or flaked caryopsis, whose principal...
- How Danone aims to meet its 2020 objectives
- Greencore's food-to-go focus paying dividends
- Will Belvita win at breakfast in China? - analysis
- Interview: Ritter sees growth potential in US, EU
- What could influence US healthy snacking market?
- Pinnacle to buy Boulder Brands in $975m deal
- Genius Foods buys UK gluten-free firm Chapel Foods
- US FDA approves genetically engineered salmon
- Nestle combats Thai seafood supply forced labour
- Nestle to sell Jamaican dairy unit