Slate Hill, NY-based Balchem Encapsulates, a business segment of Balchem Corporation, has named National Starch and Chemical Co (NSC), an ICI company, as its exclusive sales and marketing arm for its Vitashure wellness ingredient product line to the food and nutritional supplement markets in the Asia Pacific region.

Vitashure is a line of encapsulated wellness ingredients used for fortification, utilising patented precision release systems. The technology enables manufacturers to deliver consumer products that are healthier and tastier while extending shelf life stability.

NSC's extensive network and food/nutritional ingredient experience combined with Balchem's unique wellness product line and capabilities will provide Asia Pacific customers with solutions that meet their specific product development needs.

According to a press release, the relationship is expected to provide Balchem and NSC with an excellent growth platform to support their combined strategic goals of expanding their food and nutrition portfolios globally.