ITALY: Barilla may sell crispbread brands to smooth Kamps acquisition
Italian pasta giant Barilla is reported to be considering divesting some crispbread operations in order to facilitate approval from the competition authorities for its €1.8bn (US$1.7bn) acquisition of German bakery group Kamps.
It is not yet known exactly which brands or divisions will come under the hammer, if any. Barilla owns Wasa, which it claims controls more than half the German market. Kamps also owns a smaller crispbread brand called Lieken Urkorn Knäckebrot.
"The [European] Commission fears Barilla's acquisition of Kamps will further strengthen the company's leading position" in crisp breads, Filippo Simioni, a spokesman for Barilla, is reported by Dow Jones as saying.
A spokesman for the company told just-food.com that it would be premature to reveal details of divestments to be made, as nothing had been finalised
On 6 June, the EC extended by two weeks its one-month probe on the Barilla-Kamps deal. Under the European Commission Merger Regulation, the EC only extends its investigation if a national government has asked to review the deal or the companies offer concessions.
- Danone's Q1: four things to learn
- Interview: Sir Kensington's on sale to Unilever
- Column: Why snacking is the new meal
- Interview: "Disruptive" snack brand Hippeas
- Nestle Q1 update: four things to learn
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- Icelandic to sell Saucy Fish Co. owner Seachill
- Tyson to buy burger-to-entree firm AdvancePierre
- TreeHouse Foods sells soup, baby food units