US: Baskin-Robbins ice creams set for grocery roll-out
Baskin-Robbins competing with likes of Unilever's Ben & Jerry
Baskin-Robbins ice creams are set to go on sale in US grocery stores, owner Dunkin' Brands has announced.
A range of packaged ice cream and ice cream bars willl hit US shelves this spring, Dunkin' said.
John Fassak, vice president of business development for Dunkin' Brands, said the company had targeted "major grocery retailers" in the US.
"Soon, consumers will be able to enjoy Baskin-Robbins' delicious flavors at home, even if they can't make it to one of our more than 2,450 ice cream shops across the US," Fassak said.
When asked by just-food why Baskin-Robbins had decided to move into the grocery retail ice cream sector against competition from the likes of Unilever and Nestle, a spokesperson said: "We're giving our guests more opportunity to enjoy our iconic frozen treats and making them more accessible across the country, especially in areas where consumers can’t make it to one of our Baskin-Robbins shops."
US dairy giant Dean Foods is manufacturing the ice creams at plants in Tennessee and Ohio.
The ice creams will be marketed and distributed by Boardwalk Frozen Treats, a firm set up last autumn set up specificially to handle Baskins-Robbins products.
Baskin-Robbins has secured listings at Kroger's Ralphs and Food 4 Less chains in California and at Albertons LLC's Shaw's supermarkets in New England.
The suggested retail price for the ice creams is US$4.29 for both the 14 oz. and bars.
Boardwalk Frozen Treats was formed last year and counts former executives from Nestle's Dreyer's Grand Ice Cream, Mondelez International and Wal-Mart among its senior management.
Tom Delaplane, who had worked at Dreyer's and is now Boardwalk's CEO, said: "Baskin-Robbins is one of the world's premier ice cream brands with broad brand awareness, so we're thrilled to be the sales, marketing and distribution partner for the brand's range of frozen treats to be sold in grocery stores."
Baskin-Robbins Partners With Boardwalk Frozen Treats To Launch New Lineup Of Ice Cream Treats At Major Retailers Across The U.S.
Baskin-Robbins Packaged Ice Cream and Ice Cream Bars to be Made Available in Grocers' Freezers Starting this Spring
CANTON, Mass., Feb. 10, 2014 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, and Boardwalk Frozen Treats, the sales, marketing and distribution partner for Baskin-Robbins ice cream and frozen treats sold in grocery stores in the U.S., today announced a partnership to bring a flavorful range of packaged ice cream and ice cream bars to the shelves of major retailers across the U.S. this spring. The new frozen treats will feature a range of classic ice cream favorites from Baskin-Robbins' extensive flavor library, along with several flavors of ice cream bars.
"We are excited to partner with Boardwalk Frozen Treats, whose leaders have extensive consumer packaged goods and ice cream experience, to bring our world famous ice cream to major grocery retailers with the launch of our new Baskin-Robbins packaged ice cream and ice cream bars," said John Fassak, Vice President of Business Development for Dunkin' Brands. "Soon, consumers will be able to enjoy Baskin-Robbins' delicious flavors at home, even if they can't make it to one of our more than 2,450 ice cream shops across the U.S."
The new Baskin-Robbins 14 oz. ice cream packages will be available in sixteen delicious flavors, including classics like Pralines 'n Cream, Mint Chocolate Chip, Cookies 'n Cream, Jamoca® Almond Fudge, Gold Medal Ribbon, Butter Pecan, Very Berry Strawberry, Chocolate Chip, Peanut Butter 'n Chocolate, Nutty Coconut and Rocky Road, as well as rotating seasonal varieties such as Baseball Nut® and Strawberry Shortcake. The brand's ice cream bars will be available in classic Baskin-Robbins flavors such as Jamoca, Mint and World Class Chocolate.
"Baskin-Robbins is one of the world's premier ice cream brands with broad brand awareness, so we're thrilled to be the sales, marketing and distribution partner for the brand's range of frozen treats to be sold in grocery stores," said Tom Delaplane, CEO of Boardwalk Frozen Treats. "We look forward to introducing Baskin-Robbins to even more ice cream lovers and giving the brand's fans another delicious way to enjoy its wide range of ice cream flavors."
For more information about Baskin-Robbins' ice cream flavors and frozen treats, visitwww.BaskinRobbins.com, and for more information about Boardwalk Frozen Treats, visitwww.BoardwalkFrozenTreats.com .
Original source: Baskin-Robbins
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