USA: Baskin-Robbins, Kraft announce co-branding agreement
Ice cream store chain Baskin-Robbins and US food manufacturer Kraft Foods have announced that they have entered into a co-branding agreement.
Kraft Handi-Snacks ready-to-eat pudding now features flavours inspired by Baskin-Robbins' famous ice cream. The newly reformulated Handi-Snacks contain zero grams of trans fats and began appearing on supermarket shelves in May, Kraft said.
This agreement takes Baskin-Robbins' flavours out of the freezer and onto supermarket shelves nationwide. It is the first co-branding announcement for Baskin-Robbins since the renaming of its parent company to Dunkin' Brands.
The companies said the new product is a logical extension of the brand for Baskin-Robbins as well as a unique opportunity for Kraft to bring new flavour combinations to its pudding snacks.
Each Handi-Snacks Baskin-Robbins Pudding will feature two flavours layered one on top of the other in convenient packaging that can be enjoyed at home or on the go. Flavours will include Fudge Rocky Road, Banana Split, Chocolate Chip Cookie, and Chocolate Vanilla Sundae.
In addition, the puddings will feature special offers, coupons and discounts on-pack, designed to drive consumers to their local Baskin-Robbins ice cream outlets.
Iconic US chocolate maker Hershey Foods is in the midst of a transformation process. Its aim? To diversify into the snack food market in order to expand beyond its core chocolate business. With new pr...
Kraft Foods has announced that it is bring the UK into line with other markets by renaming its Dime chocolate bar as Daim....
Biotechnology company Senomyx has announced a two year extension of its collaboration deal with Kraft Foods Global, under which it works on the discovery and development of novel flavour modifiers....
Global food company Kraft Foods Inc has reported a fall in net earnings in its second quarter ended 30 June 2005, to $472m, compared with $698m a year ago, blaming high commodity costs for the reducti...
Chewing gum and confectionery maker Wrigley has completed the purchase of certain confectionery assets of Kraft Foods Global Inc for $1.46bn, it said. At the same time it announced the closure of a pl...
Kraft Foods has announced today that Betsy Holden, president, global marketing and category development, has decided to leave the company and resign her position on the company's board of directors, e...
Kraft Foods is "actively looking"' to acquire healthy food and drink brands to tap the growing number of consumers concerned about their weight, according to an interview with chief executive Roger De...
Kraft Foods Inc. has announced rises in revenues and net earnings for the first quarter ended 31 March 2005....
- On the move: What's in store from Tesco's new CEO?
- The just-food interview: Premier Foods CEO Darby
- Focus: Progress but Campbell faces questions
- On the money: Can Premier build H2 sales momentum?
- Comment: Danone could be mulling strategy shift
- UPDATE: Premier establishes international unit
- Campbell issues warning on 2014/15 fiscal year
- S&A Foods announces restructure, 55 jobs to go
- Universal Robina to buy biscuit firm Griffin's
- Premier launches Oxo pots range in UK