GERMANY: Bavarian quality beef labels plan approved
The European Commission has given Germany permission to pay State aid of €3.5m (US$3.05m) this year to introduce a new quality label for beef sold in Bavaria. The idea is to boost confidence in beef consumption in a country where the meat's reputation has been severely damaged by BSE. The subsidies will pay for controls and certification of companies participating in the programme, publicising the scheme to consumers, as well as sales promotions and advertising. Brussels' decision is in line with new state aid guidelines for promoting food products, which allow governments to subsidise labels with joint information about product quality and origin.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- The key questions for digital strategists in 2017
- Wessanen's move for Spain's Biogran - analysis
- Unilever 2016 investor day - the top takeaways
- Whole Foods, Aldi, M&S - retail round-up, Nov 2016
- Burger King, Jollibee: foodservice focus, Nov 2016
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- Hain Celestial appoints Nestle executive as US COO
- Tyson sets up US$150m investment fund
- Ferrero entity acquires Delacre
- Confectionery North America (NAFTA) Industry Guide_2016
- How Brands Are Making Our Food Healthier
- Processed Snacks (Savory Snacks) Market in the United States - Outlook to 2020: Market Size, Growth and Forecast Analytics
- Global Dried Processed Food Market 2016-2020
- Frozen Food Production in the US - Industry Market Research Report