GERMANY: Bavarian quality beef labels plan approved
The European Commission has given Germany permission to pay State aid of €3.5m (US$3.05m) this year to introduce a new quality label for beef sold in Bavaria. The idea is to boost confidence in beef consumption in a country where the meat's reputation has been severely damaged by BSE. The subsidies will pay for controls and certification of companies participating in the programme, publicising the scheme to consumers, as well as sales promotions and advertising. Brussels' decision is in line with new state aid guidelines for promoting food products, which allow governments to subsidise labels with joint information about product quality and origin.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Comment: Premier has more to ponder than Brexit
- 2017: three major drivers of M&A strategy
- The food market in 2017 - consumer trends and M&A
- Trump seen as negative for global food trade
- Analysis: B&G Foods balancing growth and decline
- Premier Foods issues profit warning
- Nestle mum on Mead Johnson takeover talk
- Mondelez sells Vegemite to Bega
- Kellogg to slash 250 jobs
- Emmi to buy dessert maker Italian Fresh Foods