UK: Baxters buys canned pie brand Fray Bentos
By Dean Best | 18 November 2011
 |
Baxters has acquired Fray Bentos from Princes |
Soup maker Baxters Food Group has snapped up Fray Bentos, the brand UK food and drink firm Princes had to offload to secure the purchase of Premier Foods plc's canned food operations.
Baxters announced the deal, struck for an undisclosed sum, today (18 November). Chairman Audrey Baxter said the company had "many exciting ideas" to revitalise the Fray Bentos brand, perhaps best known for its range of canned pies.
Baxter said: "Like Baxters, Fray Bentos is a heritage brand and is known the length and breadth of the country holding a special place in the hearts of British consumers both young and old."
Reflecting on Baxters' presence in markets like Australia, Canada and Poland, she argued Fray Bentos provided "an array of opportunities" for the company to further expand in the UK and overseas.
Princes secured the acquisition of Premier's canned food operations this summer after it agreed to a request from the Office of Fair Trading to sell the Fray Bentos brand.
Baxter said production of Fray Bentos would switch to its facility in the Scottish town of Fochabers. She said Baxters planned a "substantial investment programme" to ensure the plant could make the Fray Bentos range.
Sectors: Canned food, Meat & poultry
Companies: Princes, Premier Foods plc
View next/previous articles
18 Nov 2011 -
Currently reading -
UK: Baxters buys canned pie brand Fray Bentos
18 Nov 2011 -
18 Nov 2011 -
Related research
Datamonitor's Premier Foods plc - SWOT Analysis company profile is the essential source for top-level company data and information. Premier Foods plc - SWOT Analysis examines the company’s key business structure and operations, history and products, ...
Canned Food Market in the UK to 2014
This databook provides key data and information on the canned food market in the UK. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This repor...
Related articles
UK: Premier tight-lipped over spreads interest
Premier Foods plc has declined to comment on reports that a number of private-equity firms are trying to buy its spreads business for up to GBP180m (US$289m).
Editor's choice: the highlights on just-food this week
Allegations of bribery at Wal-Mart Stores' Mexican arm grabbed the headlines at the start of the week, rocking the world's largest retailer. Nestle, the world's largest food manufacturer, made waves of its own with its US$11.9bn deal to buy Pfizer's baby food business. The week also saw a raft of first-quarter results and the announcement of the latest results from Unilever's Sustainable Living Plan, a programme to reduce its impact on the environment. We met Unilever CEO Paul Polman to discuss the company's progress.
Quote, unquote: just-food's week in words
Unilever CEO Paul Polman is one of the most prominent advocates of companies pursuing an agenda of sustainability and this week he outlined the company's progress. Meanwhile, Wal-Mart Stores was forced to react to claims of bribery in its Mexican operations and Nestle's acquisition of Pfizer's baby food business was scrutinised by analysts. The investment community also had a raft of first-quarter results to get their teeth into, with Kellogg, PepsiCo, Premier Foods plc and Hershey among the companies reporting.
There are currently no comments on this article
Be the first to comment on this article