beenz.com, creator of the beenz on-line marketing rewards scheme, has revealed an extension of its system which allows businesses to reward consumers digitally via codes printed on all product packaging.

beenzCodes takes beenz into the realm of a true digital currency by moving the company onto the high street. The initiative itself allows retailers, manufacturers or anyone who supplies a physical product to consumers to print a unique code on their packaging which consumers can take on-line to earn beenz.

The introduction of beenzCodes coincides with the acquisition of several key patents, including one in the US and several pending in countries around the world. The patents provide beenz with the exclusive right to place alphanumeric codes on or inside product packaging (hidden from view until the purchase has been made), in conjunction with the purchaser earning beenz by submitting that code through a web site. Other applications include retail and mobile wireless devices.

"beenz can now bring to off-line businesses the marketing benefits that we have brought to on-line businesses, with integrated on and off-line incentive and reward programmes and promotions, which utilise the flexibility of the beenz e-currency concept," said Charles Cohen, chairman and CEO of beenz.com inc.

beenzCodes are unique, simple-to-enter codes issued inside product packaging by manufacturers or given to the purchaser at the point of sale. They may also be used in direct mail to increase response rates or on printed media to track performance.

The purchaser enters the code at a specified web site, along with personal information requested by the manufacturer, to earn beenz. All of the information collected can be used by the product manufacturer to develop a more profitable and long-term relationship with consumers. The beenzCodes can even be tracked back to the exact store in which they were placed.

The result means consumers can get paid for providing their information and details and manufacturers get the benefits of a unique and flexible marketing tool. The beenz earned by the consumer can be spent on products and/or services of the manufacturer themselves, or in on-line stores worldwide that form part of the beenz network.

"The benefits of beenzCodes go far beyond this initial proposition to manufacturers. Retailers also stand to benefit from our services. Many bricks-and-mortar companies find that their consumers will browse on-line but actually purchase on the high street. Sixty-eight per cent of consumers who use web sites to research products later make their purchase in a shop, and spend 30 per cent more than other consumers do.

"beenzCodes will enable our customers to capture, track and tap into the spending power of the multichannel consumer. Our patented beenzCodes technology will provide a flexible and effective tool to exploit this crossover effect to the retailer's advantage," added Cohen.

By Stephen Blake
Editor of Food Industry News