US: Bel launches ‘take cheese to work’ promo
By: just-food.com | 11 August 2009
Bel Brands USA, a subsidiary of French cheese producer Fromageries Bel, has launched a promotion for its Mini Babybel cheese brand.
The company has named 20 August, 'take your cheese to work day', in a bid to encourage people to choose a "healthy snacking alternative" like Mini Babybel, the company said yesterday (10 August).
"I understand how difficult it is to manage hunger when you're not home, which is why I'm pleased that 'Take Your Cheese to Work Day' is underscoring the importance of better workplace snacking habits," said Cynthia Sass, nutritionist and co-author of the Flat Belly Diet.
Sectors: Dairy, Health & wellness, NPD & innovation
Companies: Bel
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