FRANCE: Bel sets EUR3bn sales target by 2015
By Dean Best | 21 June 2012
Groupe Bel, the French firm behind cheese brands including The Laughing Cow and Boursin, has outlined a goal of generating EUR3bn (US$3.77bn) in revenue by 2015.
Bel, which reported EUR2.53bn in sales in 2011, said a focus on key brands, developing new products that target local consumers in individual markets and the international breadth of its business would help it hit that target.
Last year, higher raw material costs ate into Bel's profits, which fell 17.4% to EUR96m. Bel has not publicised its targets for profits in 2015.
Looking to the rest of this year, Bel said the trends it saw in the first quarter of 2012 had continued in the second quarter.
Last month, Bel reported a 9% increase in first-quarter sales due to revenue growth across its regions.
Sectors: Dairy
Companies: Bel
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