ISM 2014: Beneo urges gum owners to rethink marketing

By Dean Best | 4 February 2014

Ingredients supplier Beneo has called on major bubble gum manufacturers to look again at how they market their products to try arrest falling sales in many Western markets.

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Ingredients supplier Beneo has called on major bubble gum manufacturers to look again at how they market their products to try arrest falling sales in many Western markets.

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