USA: Bestfoods and Lincoln Snacks Sign Licensing Agreement To Combine Skippy(R) and Fiddle Faddle(R) Brands
Combining two of America's favorite brands, Bestfoods (NYSE: BFO) here has signed a licensing agreement with Lincoln Snacks Company (OTC Bulletin Board: SNAX). Lincoln will produce a new Fiddle Faddle® product with Skippy® peanut butter, America's best- tasting peanut butter.*The new peanut butter Fiddle Faddle®, which offers perfectly popped popcorn smothered in creamy Skippy® peanut butter, is coated in a light, candy glaze to lock in the flavor."Because both Skippy® and Fiddle Faddle® are longtime consumer favorites, we are happy to be teaming up with Lincoln Snacks to create this irresistible treat," said Esperanza Teasdale, associate product manager, Bestfoods.Fiddle Faddle with Skippy® peanut butter will begin shipping to retail stores nationally in August 2000. Suggested retail price is 99-cents.About Bestfoods: Bestfoods, formerly CPC International Inc., is among the largest U.S. food companies, with sales of $8.6 billion in 1999. Best known among Bestfoods' U.S. products are: Hellmann's and Best Foods mayonnaise and dressings; Mazola corn oil and margarine; Skippy peanut butter; Knorr soups, sauces, and bouillons; Entenmann's sweet baked products; Thomas' English muffins; Arnold, Brownberry, Freihofer's, and Oroweat breads; Boboli pizza crusts; Mueller's pasta; and Karo syrup. Bestfoods' global Knorr brand comprises one of the world's most extensive lines of products. Bestfoods is the nation's most international food company, with operations in more than 60 countries and products marketed in 110 countries. For more information about Bestfoods, visit the company's website on the Internet at:
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