Millions of Americans will soon be able to purchase and consume protein in the form of snack chips. The new protein chip line, named Chip's Chips(tm), offers the consumer 40 grams of protein and 4 carbohydrates per 2-ounce (57g) bag. The low carb - high protein chips are specifically aimed at garnering consumers in the diet, diabetic, sports nutrition, vegetarian, and protein supplement markets.