BFYs new umbrella brand is home to snacks made with only non-GMO project verified ingredients

BFY's new umbrella brand is home to snacks made with only non-GMO project verified ingredients

US snacks business BFY Holdings has relaunched some of its established products including PopCorners under a new umbrella brand to "pioneer a new generation" of snacks made with only non-GMO project verified ingredients.

BFY said its Our Little Rebellion line, which is being led by the triangular-shaped popped corn snack PopCorners, aims to "prove health and taste can coexist".

A spokesperson told just-food the new line united non-GMO ingredients including corn across three "pillar projects" – PopCorners, Bean Crisps and Crinkles. "Uniting each pillar under one brand umbrella, Our Little Rebellion is leading the charge towards transparently-sourced and non-GMO corn."

In addition, the spokesperson said the move "sustains small-scale family farmers, and is making it easier to gain access to non-GMO corn – the most abundant crop in the US and most commonly used ingredient in snack food that is currently only largely available in geneticallyodified form".

BFY said: "Using only non-GMO farm-harvested corn from 59 dedicated growers in Nebraska, Our Little Rebellion is able to trace each crop back to the region from which it came.

BFY said the new line, which is also OU kosher, comprises "minimally processed ingredients in irresistible flavours that are cleaner, lighter and tastier". "Each snack line also boasts Our Little Rebellion's overarching commitment to creating snacks that are never fried, always gluten free, and contain no artificial anything."

BFY was set up last year by private-equity group Permira after it acquired US snacks companies Medora Snacks, the owner of the PopCorners and PopCrinkles brands, and Ideal Snacks. 

Former Snyder's-Lance executive Dan Morgan, who was appointed as BFY president and chief sales officer, said in October: "This is an exciting time for PopCorners and all of BFY Holdings. Consumer preferences are reshaping the snacking industry in many ways, one of which is a profound shift towards healthier products. BFY is well-positioned to capitalise on that trend."