B&G Foods expands Pirates Booty line

B&G Foods expands Pirate's Booty line

B&G Foods is expanding its offering under the Pirate's Booty brand with the addition of two new products: crunchy treasures and fruity booty.

Pirate's Booty crunchy treasures features crunchy pirate-themed snacks and comes in aged white cheddar flavour. Fruity booty is made with real fruit and comes in a raspberry flavour, the company revealed.

"We know that finding snack options that appeal to both parents and kids isn't always easy. That's why we're pleased to offer new twists on the snack that everyone knows and loves, Pirate's Booty," said Eric Berniker, VP of consumer engagement and innovation at B&G Foods.

"Pirate's Booty Crunchy Treasures really ups the ante on the crunch factor with fun pirate-y shapes creating a different snacking experience. Fruity Booty is the perfect balance of subtle sweet and crunchy for when you're craving fruity fun."

The new products are being rolled out to retailers throughout the US.

Show the press release

Pirate's Booty® Adds Two First Mates to the Crew

Pirate's Booty Crunchy Treasures and Fruity Booty Are Available in Stores Now
August 05, 2014 09:13 AM Eastern Daylight Time

PARSIPPANY, N.J.--(BUSINESS WIRE)--B&G Foods, Inc. is pleased to announce the launch of two new Pirate's Booty® treasures: Pirate's Booty Crunchy Treasures and Pirate's Booty Fruity Booty. Pirate's Booty Crunchy Treasures represents a new extra crunchy snacking adventure that features fun, pirate-themed shapes in everyone's favorite cheesy aged white cheddar flavor. Pirate's Booty Fruity Booty satisfies that sweet tooth with a delicious raspberry flavor made with real fruit.

"We know that finding snack options that appeal to both parents and kids isn't always easy. That's why we're pleased to offer new twists on the snack that everyone knows and loves, Pirate's Booty," said Eric Berniker, Vice President of Consumer Engagement and Innovation at B&G Foods. "Pirate's Booty Crunchy Treasures really ups the ante on the crunch factor with fun pirate-y shapes creating a different snacking experience. Fruity Booty is the perfect balance of subtle sweet and crunchy for when you're craving fruity fun."
Pirate's Booty Crunchy Treasures is baked rice and corn puffs in four pirate-themed shapes - X marks the spots, anchors, ship wheels and parrots - and blended with real aged white cheddar cheese. Crunchy Treasures is made without artificial colors, flavors or preservatives. The snack is also gluten, peanut and tree nut free and has 0g of trans fat per serving.

Pirate's Booty Fruity Booty is baked rice and corn puffs sprinkled with a sweet, tangy coating of raspberry goodness. Thisberried treasure is made with real fruit and no artificial colors, flavors or preservatives. Pirate's Booty Fruity Booty is also gluten, peanut and tree nut free and has 0g of trans fat per serving.
Pirate's Booty Crunchy Treasures and Fruity Booty are rolling out now to retailers nationwide. For more information and our store locator, please visitwww.piratebrands.com.

Original source: B&G Foods