AUSTRALIA: Bindaree Beef calls for public debate on beef labelling
Bindaree Beef, one of the largest beef processors in Australia, is hoping to stir up a public dialogue on beef labelling in a bid to reverse the downward trend in consumption. Bindaree has taken out high-profile advertisements in Rural Press papers demanding that a national grading system be established. The advertisements also claimed that 30-40% of beef is purchased from old cows, reported the Australian Broadcasting Corporation.
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