USA: BK tests Visa payment option at 100 Atlanta outlets
Fastfood giant Burger King has launched a pilot programme to enable consumers at 100 outlets in the Atlanta area to buy their burgers with Visa cards. The programme, which will run through 1 September 2002, will also see three restaurants test a new technology at the drive-thru, enabling customers to swipe their cards at the drive-thru order board before placing their food orders. By the time the customer drives up to the food pick-up window, the payment transaction will have already been completed, reducing the amount of time the customer will have to wait.
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