The Grocery Manufacturers of America (GMA) and the Association of Sales & Marketing Companies (ASMC) stepped closer to a formal alliance between the two associations, with ASMC's Board of Directors voting today to become a subsidiary of GMA. The agreement becomes final after ASMC's membership completes voting on December 31, 2000. The GMA Board of Directors approved the proposed business combination at a board meeting on November 15. ASMC will become a separate entity within GMA, retaining its name, board of directors, and dedicated staff. ASMC will be relocated to GMA's headquarters in Washington, DC in the first quarter of 2001.