US: Boulder to relaunch buttery spreads as GMO-free
Boulder has expressed its commitment to going non-GMO with the re-launch of its buttery spreads
US firm Boulder Brands has announced it is to relaunch its Smart Balance buttery spreads as GMO-free.
The lines have undergone an ingredient and manufacturing revamp and the non-GMO versions will be available in retail stores during March.
"Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products," Boulder chairman and CEO Stephen Hughes said.
"Consumers favour healthier, less processed foods with simpler ingredients. They think what we put in our food matters, and frankly, the same applies to what we leave out. We hear this echoed over and over by our consumers and we are committed to moving in this direction."
Non-GMO Smart Balance is made from expeller-pressed oils from non-GMO seeds. In addition, manufacturing facilities and production processes have been enhanced to reduce risk of contact with GMO-containing ingredients. The new product will bear a "non-GMO" label.
Boulder is "evaluating" opportunities to convert other products to non-GMO, including its mayonnaise dressing, cooking spray, and cooking oils.
The GMO debate has gained widespread public attention in the US, with GMO-free lobbyists calling for mandatory labelling of GMO ingredients. Industry bodies representing the food industry - notably the Grocery Manufacturers Association - have opposed the introduction of labelling rules by state legislators and emphasised the widespread use of GMO crops in the US would make it impossible to convert the supply chain to a GMO-free footing.
Proposed legislation was voted down in the states of Washington and California last year, while Connecticut passed a compromise deal that would see legislation enacted if it was supported by four other states.
When General Mills announced its move to introduce GMO-free Cheerios, the company insisted it was opposed to state-based legislation and suggested legislators should seek a national solution.
At the beginning of the year Post Holdings announced it would launch its Grape Nuts as GMO-free.
BOULDER, Colo., March 3, 2014 - Boulder Brands, Inc. (NasdaqGM: "BDBD") today announced its Smart Balance brand, a pioneering leader in great tasting heart healthier spreads, is transitioning its flagship line of buttery spreads to non-GMO.
Following an extensive revamp of ingredients sourcing and manufacturing processes, Smart Balance® buttery spreads landing on some store shelves beginning this month will be non-GMO, delivering the same creamy, buttery taste and nutritional benefits with no increase in price to our customers. A full retail conversion to non-GMO Smart Balance spreads is expected by early summer.
"Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products," said Stephen Hughes, chairman and CEO, of Boulder Brands, parent company to the Smart Balance Brand. "Consumers favor healthier, less processed foods with simpler ingredients. They think what we put in our food matters, and frankly, the same applies to what we leave out. We hear this echoed over and over by our consumers and we are committed to moving in this direction."
Non-GMO Smart Balance is made from expeller-pressed oils from non-GMO seeds. In addition, manufacturing facilities and production processes have been enhanced to reduce risk of contact with GMO-containing ingredients. The new product will bear a prominent "non-GMO" label and pledge, pointing consumers to additional product facts and information at www.SmartBalance.com/nonGMO
Key to the conversion is the pledge that 100 percent of the ingredients sourced for the leading Smart Balance buttery spreads are non-GMO. Launched in 1997 Smart Balance was the first spread to eliminate partially hydrogenated oils, a major source of trans fat, which the FDA recently declared unsafe and has proposed banning from U.S. food products. Smart Balance uses a unique blend of oils in its spreads that are clinically proven to help balance cholesterol ratios as part of the Smart Balance Food Plan.
Smart Balance produces millions of tubs of spread each year and the move to non-GMO ingredients will result in the conversion of more than 20 million pounds of oils to non-GMO. The company's focus on responsibility and innovation also extends to its packaging, including the recent launch of the industry's first space-saving square tubs to improve store shelf efficiency and free up refrigerated shelf and warehouse space - leading to an 18 percent reduction in greenhouse gas emissions.
Smart Balance® Natural Peanut Butter is already made using only non-GMO ingredients and Smart Balance is evaluating opportunities to convert other products to non-GMO, including its mayonnaise dressing, cooking spray, and cooking oils.
"Our move to non-GMO is another important step in the Boulder Brands commitment to provide innovative, more transparent, healthier food alternatives," Hughes said. "Our goal is to work closely with industry leading partners to identify the resources and time required to convert our entire Smart Balance product line to non-GMO. This is the start of a journey, and we're committed to seeing this through. We appreciate the trust consumers place in us to help enable more informed choices about the food they serve their families."
Original source: Boulder Brands
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