AUSTRALIA: Brand loyalty and patriotism are more important than price
Brand loyalty and patriotism are the two most important factors in determining purchasing decisions in the supermarket, according to research recently conducted by ACNielsen into retail spending habits in Australia. The results of the study, which were unveiled yesterday, proved that consumers would stay loyal to brands despite the fact that they often cost more than generic goods.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Comment: Premier has more to ponder than Brexit
- Trump seen as negative for global food trade
- 2017: food policy hotspots in the UK, EU and US
- The food market in 2017 - consumer trends and M&A
- Analysis: B&G Foods balancing growth and decline
- Weetabix takeover talk gathers pace
- Nestle mum on Mead Johnson takeover talk
- Unilever rebrands I Can't Believe It's Not Butter
- Mondelez sells Vegemite to Bega
- Kellogg to slash 250 jobs