EU: Brand owners ask Brussels for support
Senior executives from companies as diverse as Nestlé, Barilla, Danone, Heinz and Unilever have called on the European Commission to think seriously about the role brands can play in boosting economic growth.
In a letter sent to EU enterprise commissioner Günter Verheugen on April 26, the food companies - together with other consumer goods brand owners form the European Brands Association, known as AIM - call for a greater understanding of how brands benefit consumers and the economy.
Some 48% of European exports are from upmarket branded goods, they claims, while marketing expenditure on European brands is more than EUR174bn (US$185.59bn), supporting European media, sports, arts and entertainment.
Brand owners are also among the biggest employers in the EU - more than 1.6 million people work for brand owners in Germany alone.
AIM is calling on Brussels to take this into account when deliberating on future policies such as innovation, intellectual property, consumer protection and competition.
The German commissioner appears to have taken their comments on board.
"Verheugen agreed to a dialogue with us and spoke most supportively of innovation, brands and growth," AIM spokesman, Philip Sheppard, told just-food.
"We interpret this as sending out a political signal of affirmation. The next steps are working with the commission's services to make it happen."
Nestlé's Indian subsidiary is looking at heavily trimming its dairy products portfolio. This comes as no surprise given the lacklustre performance of the company's dairy food portfolio in this market,...
Heinz has referred the proposal from Trian Fund Management, a group of investors lead by billionaire Nelson Peltz who collectively own a 5.4% stake in the food company, to nominate five board members ...
French dairy giant Danone has raised its stake in Algerian dairy group Djurdjura from 51% to 95%. Boussaad Batouche, one of Danone's partners in the venture since the company was formed in 2001, will ...
Nestlé Group has reconfirmed its full year outlook and posted organic 14.1% increased revenue for the first quarter, at CHF22.8bn (US$17.9bn), with its "other food and beverage" category growing faste...
In a letter to shareholders issued yesterday (24 April) Heinz reaffirmed the guidance it had previously published for FY 2006, emphasising its determination to return value to shareholders and summari...
Rumours that consumer goods giant Unilever is close to beginning the auction of its Birds Eye and Iglo have begun to circulate but this should be viewed as no surprise, a Unilever spokesperson told ju...
Groupe Danone has reported a 9% consolidated sales increase at EUR3.5bn (US$4.3bn) in a thriving first quarter for the company - particularly in Asia....
If Danone Spain's shareholders where to exercise an option to sell their 44% stake in the company it would be worth at least EUR2bn (US$2.74bn), Spanish press has reported. The French food giant revea...
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Interview: "Disruptive" snack brand Hippeas
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- Unilever buys US condiments maker Sir Kensington's
- Tyson shops Sara Lee bakery, Kettle and Van's
- Icelandic to sell Saucy Fish Co. owner Seachill
- Dairy dampens Danone in Q1
- Tyson to buy burger-to-entree firm AdvancePierre