Bravo! Foods International, a manufacturer and distributor of vitamin-fortified, flavoured milks, has appointed Stan Harris as its first chief marketing officer, with effect from the beginning of the year.

Through his company, Harris Ideas, Harris has been working for Bravo! as a consultant since November 2003. In a career in advertising and marketing spanning some 35 years, he has worked for JC Penney and in an agency capacity for a host of other well-known names including Procter & Gamble and General Mills.

"We are truly fortunate to have had Stan working with us on the development and launch of many of our products and our success to date is in part due to his creative approach to reaching our core consumers," said Bravo!'s CEO Roy Warren. "We'll need Stan's continued contributions as we develop new products, and to capitalise on our Master Distribution Agreement with Coca-Cola Enterprises."