INDIA: Britannia takes on Kellogg, PepsiCo with breakfast NPD

By: Mini Pant Zachariah | 17 January 2011

Indian food manufacturer Britannia Industries is taking on the likes of Kellogg and PepsiCo in the country's breakfast food category with a series of new products.

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Indian food manufacturer Britannia Industries is taking on the likes of Kellogg and PepsiCo in the country's breakfast food category with a series of new products.

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