ISM , the premier international exhibition which specialises in sweet, chocolate, biscuits and savoury snacks and attracts 28,000 international visitors trading in confectionery, has over seventy British companies exhibiting on the British Pavilion, hosted by Food from Britain (FFB), between 28 January to 31 February 2001, in Cologne. Not only does this make ISM one of the key international exhibitions for UK companies this year, the size of the group at the show also makes the British Pavilion one of the largest international groups at the show.