Together with an unusual coalition of interest groups, Greenpeace called upon the Canadian Prime Minister Jean Chrétien to prevent the introduction of genetically engineering (GE) wheat into the Canadian feed and food supply. The broad alliance of groups, from farmers to food industry, from health professionals to consumers, have identified diverse concerns. Farmers and grain industry participants are worried about market loss, risks to Canada's distinguished reputation for quality wheat varieties, agronomic impacts and negative effects on Canada's successful organic sector. Citizen groups outlined consumer concerns for food and environmental safety, as well as regulatory inadequacies.