DENMARK: Brugsen changes organics strategy
After several years with impressive growth in organic food, the Danish cooperative chain Brugsen has decided to redirect its organic policy. The chain will concentrate on selling organic foods in city supermarkets, where interest has been shown to be greatest. While the move has been interpreted by some as a lack of commitment to organics, this is far from the truth. The selected stores will stock a wider range of organic products than hitherto, and will also boast a trained organic specialist to answer customer queries. The other stores will continue to stock organic food, although a member's bonus of 5% currently in operation will be discontinued. To compensate for this, net prices will be lowered. The group aims to increase revenue from organic food by DKr50m.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Comment: Meal kits in US - don't believe the hype
- Kraft Heinz cuts jobs in US, Canada
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action
- Brazil seeks to cool concerns over meat probe
- US meal delivery service Blue Apron buys BN Ranch