US: Brynwood Partners buys PepsiCo's Kretschmer brand
By: Katie Smith | 1 December 2011
US private-equity firm Brynwood Partners' newly-formed company Sun Country Foods has acquired the Kretschmer wheat germ brand from PepsiCo.
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US private-equity firm Brynwood Partners' newly-formed company Sun Country Foods has acquired the Kretschmer wheat germ brand from PepsiCo.

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