The Australian Government has received over 1500 calls from worried consumers on its BSE hotline since the announcement of a product recall and the extended beef ban began in earnest this week. The ban and recall were introduced to safeguard Australia against the spread of mad cow disease and its human equivalent, variant Creutzfeldt Jakob Disease (vCJD). The Australia New Zealand Food Authority (ANZFA) has received hundreds of calls and hits on its website since the measures came into force on Monday. Most of the enquiries relate to which products are safe to eat and those that should be discarded.