CANADA/USA: BSE scare sparks claims for natural, organic beef
Organic and "natural" beef purveyors exploited news of bovine spongiform encephalopathy in Canada to say their products are "a true alternative" for consumers worried about "mad cow" disease. Organic cattle are "never fed rendered animal byproducts that could have been contaminated" with BSE, said Organic Valley Meats in Wisconsin. California's Niman Ranch made similar claims.
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