US: Buffett again slams Kraft's "dumb" Cadbury takeover
By: just-food.com | 4 May 2010
US billionaire investor Warren Buffett has again hit out at the way Kraft Foods bought UK confectioner Cadbury.
Buffett, head of investment fund Berkshire Hathaway, which has an 8% stake in Kraft, told the fund's annual shareholder meeting that Kraft's strategy for acquiring Cadbury was "dumb".
It is not the first time the so-called Sage of Omaha has slammed the way Kraft structured its offer for the Dairy Milk maker.
Buffett first criticised Kraft's approach for Cadbury in January, when the US food giant devised a plan to use new Kraft shares to part-fund the takeover. He then argued the value of Kraft's bid for Cadbury was higher than the US group's management had claimed.
Buffett also claimed Kraft's offer for Cadbury compared unfavourably to the price the company secured from selling its pizza business to Nestle earlier in January.
“Both deals were dumb,” Buffett told Berkshire Hathaway investors in Omaha this weekend, according to Bloomberg. “The pizza deal was particularly dumb... I just hated to see them give up a significant portion of those businesses to buy Cadbury.”
Buffett went to describe Kraft chairman and CEO Irene Rosenfeld as a "perfectly capable" manager.
Officials at Kraft could not be reached for immediate comment. The Milka and Cote d'Or chocolate maker will publish its first-quarter results on Thursday (6 May).
Sectors: Confectionery, Mergers & acquisitions
Companies: Cadbury, Kraft Foods, Dairy Milk, Nestle
View next/previous articles
4 May 2010 -
Currently reading -
US: Buffett again slams Kraft's "dumb" Cadbury takeover
4 May 2010 -
Related research
Cadbury Case Study: retaining leadership position in the confectionery market
It examines how the UK confectionery company, which has recently received a bid from Kraft, has retained its leadership position in the market by focusing on consumer trends and enhancing its non-chocolate business....
Company Financials: Cadbury plc
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
Kraft Case Study: Impact of Kraft's Acquisition of Cadbury
This case study on Kraft forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at the various benefits and challenges that the company is set to face after it...












There are currently no comments on this article
Be the first to comment on this article