Burger King Corporation yesterday announced several key appointments in its marketing group as the company realigns itself to be a customer-driven organization focusing on great food, great service and good value. Dana Frydman has been promoted to vice president, product marketing, and Marco Moretti to vice president, marketing research. DeeDee Drays was also named senior director, alliances & partnerships. Cindy Syracuse has assumed a new role as director of marketing communications. Sherry Ulsh has been named senior director, marketing finance and analysis. Frydman, Moretti, Drays, Syracuse and Ulsh will report to Executive Vice President and Chief Global Marketing Officer Chris Clouser. Additionally, Hal Rossiter was named senior director of interactive and adult promotions and Charles Pacunas was named senior director, global media. Both report to Richard Taylor, vice president of global advertising and promotion, who reports to Clouser.