USA: Burger King/AOL - from broadband to burger brand - COMMENT (Members)
Burger King and AOL have announced an Internet marketing initiative. The struggling burger chain is the latest consumer company to strike a multimedia, multimillion-dollar, multi-year marketing deal with the Internet giant. Although Burger King will undoubtedly pay top dollar for the privilege, the deal should drive the "You've got Burger King" message home for today's tech savvy, fast food dependent youth population.
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