UK: Burton's invests in facility upgrade

By Katy Askew | 10 June 2013

Burtons upgrades Wagon Wheels production facility

Burton's upgrades Wagon Wheels production facility

Burton's Biscuit Co. is investing GBP4.6m (US$7.1m) this year in upgrading production at the group's manufacturing facility in Llantarnam.

The UK company is piloting "cutting-edge" technology at the facility, including a control room that monitors the baking process in real time.

The investment will ensure the viability of the site and secure the 800 jobs at the facility, Burton's said. The factory manufactures various products, including Cadbury's Chocolate Fingers and Waggon Wheels.

The investment is part of Burton's GBP13.5m plan to upgrading its production facilities to boost efficiency and provide additional capacity.

Burton's private-equity owners, Apollo Global Management and CIBC, have hired advisers from Credit Suisse to help them look at their options for a business they acquired in 2009.

For our Deal or no deal analysis about the companies that could be interested in buying Burton's should it end up for sale, click here.

For more on Burton's growth strategy, click here to read just-food's interview with CMO Stuart Wilson

Sectors: Bakery

Companies: Burton’s Biscuit Co., Cadbury

View next/previous articles

Currently reading -

UK: Burton's invests in facility upgrade

There are currently no comments on this article

Be the first to comment on this article

Related research

Cadbury Limited - Strategic SWOT Analysis Review

Cadbury Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employ...

Cadbury: Losing brand value after acquisition by Kraft?

Then Kraft CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader. In 2010 Kraft’s offer of $19.5bn (£11.5bn) was accepted, causing uproar in Britain. This case study examin...

Kraft Foods Brasil SA in Packaged Food (Brazil)

Kraft Foods aims to consolidate its leading positioning within confectionary by introducing novelties to consumers and making strong investment in advertising campaigns. Although Trident and Halls are still under Cadbury Adams Indústria e Comércio de...

Related articles

Quote, unquote: just-food's week in words

Last week saw the latest in our series of just-food interviews, with Greencore CEO Patrick Coveney talking horsemeat, the ups and downs of M&A attempts and expansion in the US. The last five days also saw Burton's Biscuit Co. sold and more underwhelming results in the US with Campbell Soup Co.'s profit warning.

Editor's choice: the highlights on just-food last week

Canadian pension fund Ontario Teachers' Pension Plan made another investment in the UK with the acquisition of Burton's Biscuit Co. In Australia, grocery retailing giants Woolworths and Coles signed up to a code of conduct governing their relationship with suppliers. And we ran our latest just-food interview, with Patrick Coveney, CEO of private-label convenience food group Greencore.

Comment: Unilever's wise - and necessary - consumer push on sustainability

At last. The work the food industry has made on sustainability - from curbing carbon emissions and reducing waste to responsible sourcing and nutrition - should, even to its harshest critics, should be recognised. However, the time has come for the largest manufacturers and retailers - those with the marketing muscle - to start talking directly to consumers. And Unilever, the world's second-largest FMCG advertiser, has started to do just that.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page