UK: Burts Chips in talks to expand Lentil Waves listings
Burts says Lentil Waves contain 99 calories per bag
UK crisp maker Burts Chips has launched snacks made from lentils into Waitrose and is in talks with other retailers for further listings.
Burts has secured a three-month listing with Waitrose for Lentil Waves and is in discussions with some of the UK's four largest supermarket chains, the company has told just-food.
"Burts has an exclusive three-month deal with Waitrose to list Lentil Waves and is in conversations with other grocers, including those from the Big Four, for when this exclusivity ends in September but nothing has been confirmed as of yet," a spokesperson said.
Being made from lentils rather than potatoes, Lentil Waves absorb less oil than conventional crisps.
"The lentils are turned into a dough and then flash cooked for a just a few seconds, whereas potatoes are cooked for eight to ten minutes, this means that they are healthier because they absorb significantly less oil within their short cooking time," the spokesperson said.
However, the spokesperson said developing a healthier snack was not Burts' main focus.
"Burts wanted to develop an tasty snack that consumers would enjoy and want to eat, Lentil Waves therefore offer the perfect combination between indulgence and health," she said.
The crisps are available in multipack bags, of six 20g bags, with an RRP of GBP1.99 (US$3.40), and come in three varieties.
Organic food and beverages are made of ingredients derived by adopting environment-friendly and animal-friendly practices that restrict the use of synthetic pesticides and chemical fertilizers. The Or...
Chilled processed food is still considered a niche category in the United Arab Emirates. With the growing Western influence, this has helped create more awareness, especially across supermarkets that ...
The report provides a review of the latest news and key events in the global dairy food market during March 2015....
Unlike in the US, where new start ups such as meal solution providers, takeaway delivery services and online farmers markets such as Plated, Grub Hub and Good Eggs or the delivery start ups Instacart ...
- Rabobank's early view on Brexit impact on food
- New food waste standard will help monitor progress
- Brexit sparks uncertainty for UK food - comment
- Kellogg uses Kashi to finally join party - comment
- Tyrrells' growth plans - CEO interview, part two
- Brexit – Live reaction from food industry
- Post, ConAgra 'held talks' over Lamb Weston merger
- Europe's food firms slam French origin labels plan
- Brexit - UK food trade body issues warning
- Mars takes UK chocolate brands into trail mixes
- Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories
- Frozen Bakery Products Market by Type, Distribution Channel, & by Region - Global Trends & Forecast to 2020
- Singapore Food and Drink Report Q3 2016
- Fast Food in India
- Country Analysis Report: Saudi Arabia, In-depth PESTLE Insights