President George W Bush has launched a national campaign, HealthierUS Initiative, to encourage US consumers to increase and improve their physical activity as part of achieving a better and longer life. He also called on the public to eat at least five servings a day of fruits and vegetables a day as part of making healthy food choices, and specifically called for enhancing the "National 5 A Day for Better Health Programme" with a more coordinated effort between the USDA, Centers for Disease Control and Prevention and the National Cancer Institute.