Cadbury Schweppes, the world's largest confectioner, has launched Cadbury Lite in India, a product developed for the country's growing number of diabetics.

Cadbury, which accounts for over 70% of chocolate sales in India, said the product was its first "no added sugar" product" on sale in the country.

The company said Cadbury Lite contained Maltitol, a sugar substitute, which ensures the product has a low glycemic index.

According to figures from the Associations of Chambers of Commerce India, some 10% of India's urban population is diabetic.

Cadbury Lite has been launched in the states of Tamil Nadu and Andhra Pradesh markets and will roll out to the other states in a phased manner, the company said.

Cadbury's move to cater for the specific dietary needs of Indian consumers follows Hershey's decision to test market a new recipe of their chocolate milk mix especially formulated for the market.