INDIA: Cadbury Lite launch for diabetics
Cadbury Schweppes, the world's largest confectioner, has launched Cadbury Lite in India, a product developed for the country's growing number of diabetics.
Cadbury, which accounts for over 70% of chocolate sales in India, said the product was its first "no added sugar" product" on sale in the country.
The company said Cadbury Lite contained Maltitol, a sugar substitute, which ensures the product has a low glycemic index.
According to figures from the Associations of Chambers of Commerce India, some 10% of India's urban population is diabetic.
Cadbury Lite has been launched in the states of Tamil Nadu and Andhra Pradesh markets and will roll out to the other states in a phased manner, the company said.
Cadbury's move to cater for the specific dietary needs of Indian consumers follows Hershey's decision to test market a new recipe of their chocolate milk mix especially formulated for the market.
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