TAIWAN: Calbee, Wei Chuan to set up joint venture
By Wang Fangqing | 6 July 2012
Japanese snacks group Calbee is to set up a joint venture in Taipei with local food concern Wei Chuan, a subsidiary of Tingyi International.
Taipei Calbee is expected to start operations in December, and will manufacture snacks for sale in Taiwan, starting with Calbee's Jagabee potato chips.
"Later we will add more products based on the market feedback," a Calbee spokesperson said.
In April, Calbee set up a joint venture in Tianjin, China with Tingyi's Chinese operation Master Kong Instant Foods Investment and Japanese trading company Itochu.
This joint venture will start manufacturing wheat-based snacks such as shrimp chips in December, and later potato chips, also including the Jagabee brand. Tianjin Calbee will supply the mainland Chinese market only.
"Instead of exporting, we want to be a local company providing the best products favored by local consumers," said the Calbee spokesperson. "We will choose the best local partners and talent to manage each part of the local supply chain."
Sectors: Emerging markets, Mergers & acquisitions, Snacks
Companies: Tingyi
View next/previous articles
6 Jul 2012 -
Currently reading -
TAIWAN: Calbee, Wei Chuan to set up joint venture
6 Jul 2012 -
Related research
Energy Bars Market in China to 2016
The report presents detailed data on consumption trends in the Energy Bars category in China, analyzing consumption volumes and values. It also provides indispensable data on distribution channels, profiles of companies active in the Bakery & Cereals...
Cookies (Sweet Biscuits) Market in China to 2016
The report presents detailed data on consumption trends in the Cookies (Sweet Biscuits) category in China, analyzing consumption volumes and values at segment level. It also provides indispensable data on distribution channels, profiles of companies ...
Savoury Biscuits Market in China to 2016
The report presents detailed data on consumption trends in the Savoury Biscuits category in China, analyzing consumption volumes and values at segment level. It also provides indispensable data on distribution channels, profiles of companies active i...
There are currently no comments on this article
Be the first to comment on this article