US: Campbell, Bimbo, Gen Mills lead NPD in 2009 - IRI
By: just-food.com | 22 March 2010
 |
Grupo Bimbo's US arm had a product featured on the IRI list |
Products launched by Campbell Soup Co., Grupo Bimbo and General Mills have been named among the "most successful" new products in the US in 2009, according to industry analysts IRI.
The annual IRI New Product Pacesetters poll lists the best-selling new food and drink products in the US each year.
In 2009, Campbell's Select Harvest soups topped the list after generating US$202m in sales across food, drug and mass channels in the US. The survey excludes Wal-Mart stores.
Arnold Select Sandwich Thins, launched by Grupo Bimbo's US arm, was at third and booked $87m in 2009, IRI said.
Meanwhile, General Mills' Green Giant Valley Fresh Steamers stood at number four in the poll after posting $85m in sales.
At fifth, with $72m in sales, was Nestle's Dreyer’s/Edy’s Fun Flavors ice creams.
IRI executive vice president Anne Berlack claimed its 2009 poll featured manufacturers and brands that paid "true attention to detail" to consumers' needs in a "difficult" economy.
Senior vice president of marketing John McIndoe added: “The annual New Product Pacesetters research distinguishes the ‘best of the best’ in terms of new product innovation and high performance sales execution. In 2009, manufacturers continued investing in research and development, and listened to their shoppers’ evolving needs to deliver superior products. These companies are a shining example of the power true shopper-centric innovation produces, and we salute their efforts and performance.”
Two other food products were featured in the top ten - Bush Brothers and Co.'s Bush's Grillin' Beans at ninth, with sales of $45m. At tenth was Kellogg's FiberPlus Bars, which also generated $45m in revenues.
Sectors: Ice cream, NPD & innovation
Companies: Bimbo, General Mills, Campbell Soup Co., Wal-Mart, Nestle, Kellogg
View next/previous articles
22 Mar 2010 -
22 Mar 2010 -
Currently reading -
US: Campbell, Bimbo, Gen Mills lead NPD in 2009 - IRI
22 Mar 2010 -
22 Mar 2010 -
Related research
Company Financials: Grupo Bimbo S.A. de C.V.
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...
The Top 10 Snacks Companies: Emerging opportunities, growth strategies and financial performance
Top 10 Snacks companies report profiles the leading players in the global snacks industry. Snacks include processed snacks, potato chips, nuts and seeds, crackers and popcorn....
Company Financials General Mills, Inc.
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...
There are currently no comments on this article
Be the first to comment on this article