CAGNY: Campbell CEO Morrison sees new "culture of food"

By: Katy Askew | 22 February 2012

Campbell Soup Co. CEO Denise Morrison has claimed the food industry has been slow to respond to a seismic shift in consumer attitudes and consumption patterns.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Campbell Soup Co. CEO Denise Morrison has claimed the food industry has been slow to respond to a seismic shift in consumer attitudes and consumption patterns.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

US: Walgreens exec Kmiec to lead Campbell's digital marketing
Walgreens executive Adam Kmiec has joined Campbell Soup Co. to lead the US soup giant's digital marketing and social media activity.

US: FDA rejects call to remove BPA from food packaging
The US Food and Drug Administration (FDA) has rejected a petition by the Natural Resources Defense Council (NRDC) calling for the elimination of bisphenol A (BPA) in food packaging in the US.

US: Pepperidge chief Callaghan to leave Campbell
Campbell Soup Co has announced that Pat Callaghan, president of its Pepperidge Farm unit, will retire at the end of July.

Market research related to this article

Campbell Soup Co in Packaged Food - World
This report analyses Campbell Soup’s operations in the packaged food market, particularly focusing on the company’s efforts to address image problems in its core canned soup category in the face of a rapidly evolving market environment. It also consi...

Campbell Soup Co in Packaged Food (World)
The world’s largest Soup manufacturer, Campbell Soup Co, is facing up to a year of transition, as it looks to meet significant challenges in core geographic markets and product categories. The profile analyses the company’s shift of strategic emphasi...

Soup in the US
In July 2011, Campbell Soup Co announced that it was planning to increase the levels of sodium in its Campbell’s Select Harvest line of soups from 480mg to 650mg per serving. This announcement came as a shock, as all of the company’s actions for over...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page