FRANCE: Campbell's Liebig, Bel to launch Kiri-flavoured soup

By Stuart Todd | 30 October 2012

The Kiri-flavoured Liebig soup was launched in French supermarkets earlier this month

The Kiri-flavoured Liebig soup was launched in French supermarkets earlier this month

Campbell Soup's French brand Liebig has teamed up with dairy group Bel to launch two varieties of Kiri-cheese flavoured soup - mixed vegetables and pumpkin - on the domestic market.

It marks the first time Liebig has co-branded one of its products.

"Liebig's aim with this partnership is to get the whole family eating soup, including children. Soup is already a good way of getting children to like vegetables and
mothers will often add cheese to soup in order to please them," a spokesperson for Campbell Soup France told just-food.

While Liebig is carrying out most of the marketing for the soups, co-operation between the brands extends to Kiri being advertised on the packaging of Liebig soups and vice versa.

The Kiri-flavoured Liebig soup was launched in French supermarkets earlier this month. It is available in both 1 litre and 2x30cl packs.

Sectors: Canned food

Companies: Bel

View next/previous articles

Currently reading -

FRANCE: Campbell's Liebig, Bel to launch Kiri-flavoured soup

There are currently no comments on this article

Be the first to comment on this article

Related research

Dairy in Portugal

Dairy in Portugal industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial ...

Dairy in Belgium

Dairy in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial m...

Related articles

FRANCE/UK: Bel rolls out Leerdammer 'Toastie Slices'

Groupe Bel has launched a range of Leerdammer 'Toastie Slices' that it hopes will tap into the UK consumer demand for hot snacks.

FRANCE: Profits up at cheese firm Groupe Bel

French cheese maker Groupe Bel has booked an increase in full-year profits, despite a "slowing" European economy and "unrest" in the Middle East.

Quote, unquote: just-food's week in words

Few stories in recent months have caused as much comment as the horse meat scandal, which last week deepened with the news Findus lasagne sold in the UK contained the ingredient. Elsewhere, Dairy Crest said potential takeover targets wanted too much money, Nestle found another country looking at the implications of its Pfizer infant formula acquisition and Kraft Foods Group went to court over the Cracker Barrel trademark.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page