FRANCE: Candia guilty of misleading advertising on milk

By Stuart Todd | 22 November 2012

Candia has been ordered to remove all references to health on the packaging and in adverts of its Silhouette Active slimming milk

Candia has been ordered to remove all references to health on the packaging and in adverts of its 'Silhouette Active' slimming milk

Candia, a subsidiary of French dairy group Sodiaal, has been found guilty of misleading advertising.

It has been ordered to remove all references to health on the packaging of and in adverts for its Silhouette Active slimming milk.

The court judgment follows a complaint from consumer protection association CLCV against Silhouette Active, which was launched in 2008.

The court found Candia's claims that Silhouette Active would leave consumers feeling full and result in a reduced food intake, were "erroneous and misleading".

"Candia will not be appealing against the judgment as we stopped marketing this product about a month ago and have moved out of this segment (of product)," a Candia spokesperson said.

In a statement, the CLCV said: "In our view, this is a case of dishonesty on a large scale in the slimming product segment where customers expectations are particularly strong."

Sectors: Advertising & labelling, Dairy

Companies: Sodiaal

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